Director of Sales - College
This job is no longer accepting applications
See open jobs at Athlete's Thread.See open jobs similar to "Director of Sales - College" JDS Sports.Sales & Business Development
United States
USD 140k-200k / year + Equity
About the Company
Athletes Thread is the leading NIL merchandise platform in college sports, powering personalized merchandise for 55,000+ athletes across 400+ universities with over 5 million product listings. We operate at the intersection of sports, technology, and athlete commerce — building the infrastructure that enables every college athlete, not just the stars, to earn from their name, image, and likeness.
Our platform leverages AI-driven product design, automated storefronts, and real-time analytics to deliver a merchandise experience that no one else in the industry can match. We are at the forefront and cutting edge of NIL, design, merchandising, and technology — and we’re defining where this industry goes next.
We’re growing fast, we’re a category leader, and we’re just getting started.
About the Role
We’re looking for a Director of College Sales to build and lead our sales organization during the most important phase of our growth.
This is not a maintenance role. You will own the strategy, systems, and team that scale Athletes Thread from category leader to category dominant. You’ll inherit a team of Account Managers, a multi-million dollar territory, and the mandate to professionalize every aspect of how we sell — from pipeline management to territory design to performance systems.
You’ll do this with the latest and most advanced AI-powered sales tools and technology at your fingertips. We invest in our team’s tools because we believe technology should be a multiplier, not a bottleneck.
What You’ll Do
• Lead and develop a team of 5–6 Account Managers managing relationships across 400+ university partnerships
• Own a multi-million dollar commissionable territory spanning DTC, wholesale, and retail channels
• Build the sales infrastructure from the ground up: pipeline management, CRM workflows, forecasting, territory design, and performance systems
• Drive revenue growth through strategic account planning, seasonal optimization, and data-driven Account Manager coaching
• Leverage cutting-edge AI tools, data analytics, and automation to increase conversion, activate accounts, and scale team performance
• Implement performance management including quotas, PIP frameworks, and career development paths for Account Managers
• Partner cross-functionally with product, design, and marketing to stay at the forefront of NIL merchandise innovation
What We’re Looking For
• 5+ years in a sales leadership role, with experience managing teams of 4–8+ reps in e-commerce, DTC, licensed merchandise, or sports
• Tech-forward and AI-fluent: you’ve used AI tools, CRM automation, and data analytics as daily workflow — not buzzwords on a resume
• Built or significantly improved sales processes at a growth-stage company ($30M+ in pipeline)
• Data-literate: comfortable reading a P&L, building territory plans, and coaching to metrics
• Hungry. You’re motivated by building, not maintaining. You want ownership in the outcome.
• Experience with Shopify, Salesforce, or similar platforms preferred. Passion for college sports and NIL.
Compensation & Benefits
• OTE: $140,000 – $200,000+ (tiered, uncapped commission)
• Monthly DTC commission payouts — no annual clawbacks
• Health insurance
• 401(k) with company match
• Access to the latest AI-powered sales tools and technology stack to maximize your team’s impact (not just chatgpt)
• Remote-first with periodic travel to NYC HQ and key university accounts
Why Athletes Thread
• Market leader: 55,000+ athletes, 400+ schools, 5M+ product listings — the leading platform in NIL merchandise
• At the forefront and cutting edge of NIL, design, merchandising, and technology — we’re not keeping up with the industry, we’re defining it
• AI-native: generative AI for product design, automated storefronts, and athlete activation at a scale no one else is doing
• We equip our team with the latest and greatest AI sales tools to maximize efforts — this isn’t a company where you’ll be stuck with outdated tech or talks about ai using chatgpt.
• Massive TAM: $2B+ NIL market still in its infancy
• Impact: every dollar of revenue puts money directly in college athletes’ pockets
• Build mode: you’re not inheriting a finished machine — you’re building one
Athletes Thread is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.
This job is no longer accepting applications
See open jobs at Athlete's Thread.See open jobs similar to "Director of Sales - College" JDS Sports.