Director, Integrated Marketing
Front Office Sports
Marketing & Communications
New York, NY, USA
Posted on Wednesday, August 7, 2024
The Director of Integrated Marketing will be a key contributor to planning, activating, and executing our partner campaigns across the full Front Office Sports ecosystem. Hands-on with our clients, this person must have exceptional attention to detail, excellent project management skills, and a strong creative point of view. In the role, you will work very closely with cross-functional departments, including Account Management, Creative Strategy, and Sales, to lead the execution of day-to-day marketing operations related to our brand partner campaigns to drive meaningful engagement and results.
The role requires an experienced digital marketer who has a passion for big ideas, strategy, world-class client service, and cross-functional collaboration. The ideal candidate is a self-motivated leader with a track record of driving creative collaboration, developing innovative marketing strategies, and delivering best-in-class campaigns that connect with consumers, deliver results for advertisers, and help drive new and recurring revenue.
This person should have a knack for leading multiple projects simultaneously and taking the initiative on all marketing-related tasks and projects on any campaign. Experience across branded and sponsored content, social, video, high-impact media, events, and other digital media solutions is a must.
The Director of Integrated Marketing will work closely with and report to the EVP of Marketing & Operations.
- Application Deadline
- October 31, 2024
- Department
- Integrated Marketing
- Employment Type
- Full Time
- Location
- New York, New York
- Workplace type
- Hybrid
- Compensation
- $110,000 - $130,000 / year
- Reporting To
- Jonny Sonkin
Key Responsibilities
- Work collaboratively within a Regional “Pod,” inclusive of Account Management and Sales, with support from Creative Strategy
- Lead marketing strategy for partner campaigns, including but not limited to production briefs (branded and sponsored content), content and social programming, paid social, advertising and social copy, and more
- Lead the procurement, management, and handling of talent for partner campaigns
- Manage third-party vendors to support the planning and execution of custom content campaigns
- Support in the pre-production planning of content shoots, creative direction, and producing onsite
- Lead the internal and external feedback process on all creative output and assets (content, social, events) to ensure content meets brand and partner standards
- Lead client communications for campaign activation and production responsibilities
- Work with Account Management, Audience, and AdOps teams to maximize campaign performance across digital channels, including consumer targeting, performance marketing, and content optimization
- Collaborate with Account Management to produce compelling campaign recaps and case studies
Skills, Knowledge & Expertise
- 5-7 years of experience at a media agency or digital-first publisher; knowledge and passion of sports and business a plus
- Knowledge and understanding of relevant media platforms (newsletter, ROS display, multimedia, social, etc.) as well as branded, sponsored, and original content
- Natural ability to lead and take initiative in providing cross-functional partners with a recommendation rather than project managing and delegating the task
- Incredibly organized with the ability to project manage and produce your work while collaborating across teams clearly and confidently
- Strong communication skills with the ability to distill complex things into easily digestible information
- Experience managing and balancing client expectations and internal teams, including multiple key stakeholders
- Demonstrated ability to plan, multi-task, and prioritize in a fast-paced environment
- Proven ability to lead a team a plus
Job Perks:
- Hybrid employees work from FOS’s New York office three days a week, while remote employees can opt for an Upflex coworking membership
- All employees receive a quarterly FlexFund or a stipend to use towards home office or commuter needs
- Generous PTO policy to use as you please, plus sick time and company holidays
- Employer-sponsored health benefits, including medical, dental, and vision
- Wellness perks include Health Advocate, TelaDoc, and Talkspace
- An annual professional development stipend and endless development opportunities at a growing startup
- Plan for your future with our 401(k) plan, complemented by a 3% company match. We believe in supporting your long-term financial goals
- Thrive in a dynamic environment with endless development opportunities at our growing startup. Leverage an annual professional development stipend to invest in your career advancement
About Front Office Sports
Front Office Sports (FOS), the leading multi-platform media and news organization covering the business of sports.
Front Office Sports is the category leader in scale and engagement, with an audience that delivers more than 150 million social impressions, 35 million newsletter opens, 10 million video views, and two million page views each month. In addition, with over 15 distribution partners, FOS content appears on screens in more than 50,000 buildings and venues across North America.
Front Office Sports is backed by SC. Holdings, a New York-based investment and strategic advisory firm, and RedBird IMI, a joint venture between RedBird Capital Partners, a New York-based private equity firm founded and led by Gerry Cardinale, and International Media Investments (IMI), a global media company based in Abu Dhabi.
In 2021, Front Office Sports was named one of Fast Company’s Most Innovative Companies. In 2022 and 2024, Front Office Sports was named 'Hottest in Sports' on AdWeek’s Media Hot List. In 2023, Front Office Sports was named to the Inc. 5000 list of the fastest-growing private companies in America.
Front Office Sports is the category leader in scale and engagement, with an audience that delivers more than 150 million social impressions, 35 million newsletter opens, 10 million video views, and two million page views each month. In addition, with over 15 distribution partners, FOS content appears on screens in more than 50,000 buildings and venues across North America.
Front Office Sports is backed by SC. Holdings, a New York-based investment and strategic advisory firm, and RedBird IMI, a joint venture between RedBird Capital Partners, a New York-based private equity firm founded and led by Gerry Cardinale, and International Media Investments (IMI), a global media company based in Abu Dhabi.
In 2021, Front Office Sports was named one of Fast Company’s Most Innovative Companies. In 2022 and 2024, Front Office Sports was named 'Hottest in Sports' on AdWeek’s Media Hot List. In 2023, Front Office Sports was named to the Inc. 5000 list of the fastest-growing private companies in America.
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