The VP of Integrated Marketing will lead the integrated marketing function at Front Office Sports, reporting to the EVP of Marketing & Operations. As the lead of the department, you will oversee a team of (3) Directors and be held responsible for the oversight, management, planning, and execution of all partner campaigns. Along with our VP of Creative Strategy, Director of Account Management, and Director of Events and Live Journalism, you will represent your respective department for our brand partners and the FOS brand.

As the lead of the department, you will have a finger on the pulse of every active partner campaign. While not every campaign will require your support, it is your responsibility to establish the processes, strategies, and structure to enable your team to execute flawlessly, implement new tactics, make optimizations in real time, and outperform client expectations. You will support the campaigns led by your team and lead campaigns on your own.

This person must be a strategic thinker, pay exceptional attention to detail, and have a strong creative point of view. A large emphasis of the role will be leaning into our multi-platform custom content-led campaigns, collaborating with Creative Strategy, Account Management, Sales, Social, and Audience teams to execute and exceed KPIs.

The VP of Integrated Marketing will provide a senior-level presence with clients, agency partners, and vendors to ensure the planning, strategy, and execution of these campaigns are flawless and drive meaningful performance from an audience, engagement, and reach perspective. A very strong understanding of content production, branded and sponsored content, social, video, digital media, and event marketing is mandatory.

Application Deadline: October 31, 2024
Department: Integrated Marketing
Employment Type: Full Time
Location: New York, New York
Workplace type: Hybrid
Compensation: $150,000 - $175,000 / year
Reporting To: Jonny Sonkin

Key Responsibilities

Oversee and manage a team of (3) direct reports.
As a team, lead the partnership and execution of all partner campaigns executed across Newsletter, Website, Social, Custom Content, Podcast, Events, and more.
Lead marketing strategy for partner campaigns, including but not limited to production briefs (branded and sponsored content), content and social programming, paid social, advertising and social copy, and more.
Work in tandem with Account Management to establish the foundation for all partner campaigns, including but not limited to status reports, workback timelines, production timelines, content programming planners, talent handling, paid social strategy, measurement, and reporting.
Lead and manage the team in taking the initiative and first action(s) on the strategy, production, and activation of all campaign assets with limited oversight from leadership or other departments.
Procure and manage third-party vendors, leading the development of RFPs, production briefs, vendor negotiations, internal and external timelines, etc.
Lead the pre-production planning of content shoots, creative direction, and producing onsite in partnership with Production and Creative Strategy.
Lead the internal and external feedback process on all creative output and assets (content, social, events) to ensure content meets brand and partner standards.
Provide senior-level support for client communications on campaign activation and production responsibilities.
Work with Account Management, Audience, and AdOps teams to maximize campaign performance across digital channels, including audience targeting, performance marketing, and content optimization.
Collaborate with Creative Strategy and Sales to pitch returning and new clients, leveraging key learnings and new offerings/tactics to drive revenue and build strong client relationships.
Collaborate with Account Management to produce compelling campaign recaps and case studies.

Skills, Knowledge & Expertise

Minimum of 10+ years of work experience with at least 5+ years at a media agency or digital-first publisher; knowledge and passion of sports and business a plus
Experience managing a team of at least (3) direct reports for 3+ years
Deep knowledge and understanding of the digital media mix, with a focus on branded and original content, sponsored social, and event partnerships
Strong understanding of brand experience marketing and sponsorship activation
Comfortable pitching new business and managing senior to C-level executives at brands and agencies
Natural ability to lead with a knack for taking the initiative rather than project management and delegation
Incredibly organized with the ability to produce your work while collaborating across teams clearly and confidently
Strong communication skills with the ability to distill complex things into easily digestible information
Experience managing and balancing client expectations and internal teams, including multiple key stakeholders
Demonstrated ability to plan, multi-task, and prioritize in a fast-paced environment

Perks & Benefits

Hybrid employees work from FOS’s New York office three days a week, while remote employees can opt for an Upflex coworking membership
All employees receive a quarterly FlexFund or a stipend to use towards home office or commuter needs
Generous PTO policy to use as you please, plus sick time and company holidays
Employer-sponsored health benefits, including medical, dental, and vision
Wellness perks include Health Advocate, TelaDoc, and Talkspace
An annual professional development stipend and endless development opportunities at a growing startup
Plan for your future with our 401(k) plan, complemented by a 3% company match. We believe in supporting your long-term financial goals
Thrive in a dynamic environment with endless development opportunities at our growing startup. Leverage an annual professional development stipend to invest in your career advancement

About Front Office Sports

Front Office Sports (FOS), the leading multi-platform media and news organization covering the business of sports.

Front Office Sports is the category leader in scale and engagement, with an audience that delivers more than 150 million social impressions, 35 million newsletter opens, 10 million video views, and two million page views each month. In addition, with over 15 distribution partners, FOS content appears on screens in more than 50,000 buildings and venues across North America.

Front Office Sports is backed by SC. Holdings, a New York-based investment and strategic advisory firm, and RedBird IMI, a joint venture between RedBird Capital Partners, a New York-based private equity firm founded and led by Gerry Cardinale, and International Media Investments (IMI), a global media company based in Abu Dhabi.

In 2021, Front Office Sports was named one of Fast Company’s Most Innovative Companies. In 2022 and 2024, Front Office Sports was named 'Hottest in Sports' on AdWeek’s Media Hot List. In 2023, Front Office Sports was named to the Inc. 5000 list of the fastest-growing private companies in America.

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