Director, Sponsorship Sales
Front Office Sports
Sales & Business Development
New York, NY, USA
USD 150k-175k / year
Posted on Jun 10, 2025
Front Office Sports is seeking a dynamic, results-driven Director, Sponsorship Sales to lead our efforts in monetizing our premium slate of events and experiences. This is a high-impact, individual contributor role focused on growing event-based revenue by cultivating meaningful partnerships with leading brands.
The ideal candidate brings a proven track record of success in event and experience sponsorship sales, including closing high-value deals and building a book of business from scratch. This person is entrepreneurially minded, with the hustle, passion, and energy to break through walls and turn opportunity into results. You’re a self-starter who thrives in fast-moving environments and isn’t afraid to open new doors or carve a path where one doesn’t yet exist.
Reporting directly to the EVP, Head of Brand Partnerships, this leader will play a pivotal role in scaling FOS’s growing sponsorship business, leveraging one of the most engaged and unique audiences in media.
- Application Deadline
- July 15, 2025
- Department
- Brand Partnerships
- Employment Type
- Full Time
- Location
- New York, New York
- Workplace type
- Hybrid
- Compensation
- $150,000 - $175,000 / year
- Reporting To
Key Responsibilities
- Develop and execute a strategic events sponsorship sales plan aligned to company revenue and margin goals.
- Own the full sales cycle—from prospecting to closing, including lead generation, opportunity qualification, proposal development, valuation, and contract negotiation.
- Serve as a key internal collaborator with Events, Marketing, and Creative Strategy to identify compelling sponsorship assets and deliver high-impact brand integrations.
- Work cross-functionally with the broader Brand Partnerships team to create 360-degree, multi-platform campaigns that maximize brand value and deepen relationships.
- Represent FOS at summits, conferences, and industry panels to build relationships, source new business, and position FOS as a leader in the event marketing space.
- Consistently meet and exceed monthly, quarterly, and annual revenue targets through proactive outbound sales efforts and strategic relationship building.
- Stay ahead of market trends and competitive movements to inform strategy, unlock new opportunities, and shape the evolution of FOS’s event offerings.
- Provide feedback to improve positioning, go-to-market materials, and overall event strategy based on market insights and sponsor feedback.
- Actively contribute to shaping the next phase of FOS’s growth by identifying new event formats, verticals, or experiential opportunities that drive monetization.
Skills, Knowledge & Expertise
- A minimum of 8 to 10 years of work experience in sponsorship, activation, marketing, and/or media (preferably in Sports)
- 6+ years of direct event sponsorship sales experience with a strong background in live entertainment, sports, hospitality, summits, or pop culture-driven events.
- Demonstrated success in sourcing, building, and closing new business, especially in a high-growth or startup environment.
- Deep network of brand-side and agency decision-makers across Consumer, B2B, and Professional Services categories.
- Comfortable working independently, owning a pipeline, and driving toward ambitious revenue targets with limited hand-holding.
- Excellent communicator and negotiator, capable of storytelling with purpose and selling through value.
- Passion for live experiences, media innovation, and the mission of Front Office Sports.
- Prior start-up, entrepreneurial, or fast-growth experience is a strong plus.
- NYC-based, with a minimum of three days per week in-office presence at FOS HQ.
Perks & Benefits
- Generous PTO policy to use as you please, plus sick time and company holidays.
- Employer-sponsored health benefits, including medical, dental, and vision.
- An annual professional development stipend and endless development opportunities at a growing startup.
- Plan for your future with our 401(k) plan, complemented by a 3% company match. We believe in supporting your long-term financial goals.
- Thrive in a dynamic environment with endless development opportunities at our growing startup. Leverage an annual professional development stipend to invest in your career advancement.
About Front Office Sports
Front Office Sports (FOS) is the leading multi-platform media and news organization covering the business of sports.
Front Office Sports is the category leader in scale and engagement, with an audience that delivers more than 150 million social impressions, 35 million newsletter opens, 10 million video views, and two million page views each month. In addition, with over 15 distribution partners, FOS content appears on screens in more than 50,000 buildings and venues across North America.
Front Office Sports is backed by RedBird IMI, a joint venture between RedBird Capital Partners, a New York-based private equity firm founded and led by Gerry Cardinale, and International Media Investments (IMI), a global media company based in Abu Dhabi.
In 2021, Front Office Sports was named one of Fast Company’s Most Innovative Companies. In 2022 and 2024, Front Office Sports was named 'Hottest in Sports' on AdWeek’s Media Hot List. In 2023, Front Office Sports was named to the Inc. 5000 list of the fastest-growing private companies in America.
Compensation at Front Office Sports
At Front Office Sports, we approach compensation with fairness and transparency. Each role has a salary range that reflects the responsibilities of the position, the current market, and the value we place on experience and skills. Where a candidate falls within that range depends on several factors, including their background, expertise, and location. Decisions about final offers are made based on these variables, but inclusion in the range does not guarantee an offer at the top end.
Compensation at Front Office Sports
At Front Office Sports, we approach compensation with fairness and transparency. Each role has a salary range that reflects the responsibilities of the position, the current market, and the value we place on experience and skills. Where a candidate falls within that range depends on several factors, including their background, expertise, and location. Decisions about final offers are made based on these variables, but inclusion in the range does not guarantee an offer at the top end.
Equal Opportunity Employer
Front Office Sports is an equal opportunity employer and enthusiastically encourages people from a wide variety of backgrounds and experiences to apply. We will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.
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