Sr. Director, Content - Flag Football
Posted on Oct 3, 2026
DescriptionThe Sr. Director, Content – Flag Football will lead the development and execution of the content strategy for Flag Football, building a compelling and differentiated voice for a new professional sports property. This leader will oversee content across all owned and operated platforms, external social and digital channels, editorial programming, short-form and long-form storytelling, and strategic content partnerships.Working cross-functionally with Marketing, Communications, Partnerships, Broadcast, Product, and League Operations, this individual will establish a consistent narrative that drives fan awareness, engagement, and affinity leading into launch and beyond. The role requires a strategic thinker and hands-on content leader who can shape vision, create meaningful stories, build content ecosystems, and measure performance across all channels.Responsibilities:Content Strategy & Editorial LeadershipDefine and execute the content vision, strategy, and editorial direction for Pro Flag, shaping how the league engages and grows its audience across all digital platformsEstablish the league's voice, storytelling framework, and content pillars to create a distinct and compelling fan experienceEnsure a cohesive narrative is consistently represented across owned, operated, and external channelsBuild the operational systems and processes that will enable the broader team to work efficiently while delivering high-quality output at scale.Content Development & DistributionLead the creation, production, and distribution of short-form, long-form, editorial, video, and social content across all fan-facing platformsOversee content planning and execution across owned and operated channels, including the website, app, and other digital properties, as well as external platforms such as Instagram, TikTok, YouTube, X, Facebook, and emerging social channelsBuild and maintain an integrated content calendar aligned with key business initiatives, league milestones, competitions, and launch plansPartnerships & Cross-Functional IntegrationBuild a consistent, integrated narrative across league, athlete, sponsor, media, and broadcast touchpointsPartner closely with Marketing, Communications, Partnerships, Product, Broadcast, and League leadership to ensure content supports strategic business objectivesLead relationships with agencies, production companies, creators, influencers, media partners, and other external collaborators to expand reach and elevate storytellingAudience Growth & PerformanceDevelop audience growth strategies that drive awareness, engagement, and fan affinity across all content channelsEstablish success metrics, reporting frameworks, and performance benchmarks to measure content effectiveness and business impactLeverage audience insights, platform analytics, and market trends to continuously refine strategy and optimize performanceTeam LeadershipBuild, lead, and inspire a high-performing content function capable of delivering best-in-class storytelling across multiple platforms and formatsFoster a culture of creativity, collaboration, accountability, and innovation while managing internal teams and external partnersRequirements12+ years of experience in content, digital media, social media, editorial, or brand storytelling rolesSignificant experience within sports, media, entertainment, or other live-event driven environmentsDemonstrated success building and executing multi-channel content strategies for high-profile brands, leagues, teams, or media propertiesDeep expertise across social media platforms, digital content ecosystems, audience development, and content distributionExperience leading editorial and content production efforts, including both short-form and long-form storytellingProven ability to collaborate and influence cross-functional stakeholders and senior executivesExperience managing external agencies, production partners, creators, influencers, and vendorsStrong understanding of content analytics, reporting, and performance measurementPreferred:Experience launching or scaling a new sports property, media brand, or consumer-facing platformProfessional sports league, team, broadcaster, streaming platform, or sports media experienceExperience developing athlete-focused storytelling strategies and creator partnershipsStrong understanding of sponsorship integration, branded content, and partner marketingExperience overseeing content teams and agency partnerships in fast-paced, high-growth environmentsYou’ll be successful if:You can build a content strategy from scratch and translate vision into execution.You understand how to create compelling stories that drive awareness, fandom, and engagement.You can seamlessly connect content efforts across league, athlete, sponsor, broadcast, and media partners.You balance strategic thinking with hands-on execution and creative problem-solving.You use audience insights and performance data to continuously evolve content strategy.You thrive in a startup environment and are energized by building something new.Benefits:Equity ownership opportunities to allow employees to share in the company’s growthUnlimited discretionary time off along with 15 paid holidays per yearComprehensive health insurance options, including a 100% contribution Employee coverage optionAdditional employee and family insurance coverage options with company contribution, including dental and visionFSA, HSA and DCHSA opportunities including contribution matchesRetirement options including traditional 401(k) and Roth IRA plans*Benefits are subject to change at the company’s discretion.TMRW Sports is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or any other factor protected by applicable law. This applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, transfer, leave of absence, compensation, benefits, and training.TMRW Sports expressly prohibits discrimination and harassment of any kind based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.No matter what background you bring with you, if you are committed to excellence and good at what you do, we welcome you to apply to join us and encourage you to come as you are.