Manager Affiliate Marketing Content
Marketing & Communications
Posted on Nov 14, 2026
The Manager of Affiliate Marketing will be hands-on, managing the day-to-day Affiliate Content Marketing and supporting the adidas US business objectives to drive high quality traffic to the US website, with a clear focus on generating incremental revenue and ROI. This position will utilize Affiliate Marketing, Brand Marketing and Digital Marketing expertise to develop a healthy and profitable mid-funnel channel focused on elevated brand storytelling and driving incremental sales. It is expected to contribute to our global best practice guidelines and standards with original input from the key US market. The Manager of Affiliate Marketing will have a primary focus on eCommerce traffic and revenue and will also connect with Brand Marketing and other US based colleagues to fully exploit all opportunities in driving profitable incremental channel growth in the US. Together with the broader US eCommerce Marketing team and the Global Online Marketing team, this position will help position this team as a US based center of excellence, educating and supporting internal stakeholders. The Manager of Affiliate Marketing will be responsible for budget oversight, execution and will work with a team.KEY RESPONSIBILITIES:Manage day-to-day Affiliate Marketing activities with mid-funnel content partners/networks to meet channel KPIs and customer acquisition goals, definition of the Affiliate Marketing calendar (closely aligned to the local Marketing Activation calendar) and optimization of the campaignsResponsible for top and bottom line growth of our mid-funnel affiliate program to achieve incremental sales, traffic, ROI and total contribution goals. Manage a sizeable media budget.Manage the overall mid-funnel strategy and campaign execution in partnership with the Senior Manager and Assistant ManagerEstablish long-term effective relationships with our key editorial publishers, creators and influencer agenciesProactively look for new opportunities with new or existing affiliate partnersWork cross-functionally with Merchandising, Online Marketing, Marketing Activations and Analytics teams to create synergies and explore and exploit opportunities to tell our priority Brand stories, drive acquisition, and evolve our app space.Dig into channel data to drive testing, reporting, optimization and analysis on affiliate marketing performance to identify key levers and opportunities for improvementsContribute to the development of the adidas US eCommerce affiliate marketing strategyWork closely with the Global Online Marketing team and the European Affiliate & B2B Managers in order to share best practices and apply learnings from other markets around the globeAnalyze current processes continuously and seek opportunities to automate, where possible, to improve the efficiency of the affiliate channelKPIs: affiliate marketing incremental revenue, traffic and ROIKEY RELATIONSHIPS:adidas US eCom team, PDX Digital Marketing (all channels, especially paid and organic search), Merchandising, Marketing Activations and Analytics)Global eCommerce Online Marketing team, Amsterdam (especially affiliate marketing, paid search and SEO experts), Global Product Owners (incl. App teams).Affiliate network and publishersLocal US based Brand/Digital Marketing, SPOMA and EIM teamsKNOWLEDGE, SKILLS AND ABILITIES:Creative in exploring new opportunities in order to drive brand hype, new audiences and more incremental sales through the affiliate marketing channelBrand Marketer or PR expert who understands where adidas should be online and how to leverage affiliate marketing to create online buzzAbility to effectively manage third party partnersA solid network in the affiliate marketing or PR industry is beneficialExperience executing brand or PR campaigns and working with editorial sites and influencersInterest in fashion trends, sports or fitness a plusExperience with web analytics and adserving platforms (e.g. Google Analytics, Adobe Analytics and DoubleClick Campaign Manager).Analytical, logical and data drivenMotivated by testing and learning, evolving and improving the channel, and building your own channel knowledge and experienceAn interest in exploiting technology (Excel, Smartsheets, feeds, scripts and the like) to automate and scale key processesExperience and interest in managing and motivating others, both directly and indirectlyAn interest in working with internal stakeholders and external agencies to establish efficient and scalable processesStrong English language (written and verbal) communication skillsGood relationship building skills; an ability to create rapportStrong time management, planning and organizational skillsAbility to work well under pressure and to tight deadlinesStrong quantitative and qualitative analytical skillsAdvanced computer skills, proven experience in ExcelMINIMUM QUALIFICATIONSBachelor or Masters degree required, 3-5 years in ecommerce and 2-3 years online marketing experience (acquired either agency, network or client side)Brand marketing or PR experienceAffiliate marketing experience is beneficial, but not required. Strong analytical, content, and commercial skills are the priority.