Product Marketing Manager
VidMob
Location
New York, NY
Employment Type
Full time
Location Type
Hybrid
Department
Product
Compensation
- $140K – $160K • Offers Equity
Vidmob is the creative data company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they strive to drive business results through improved creative effectiveness. As the leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in operating the industry’s most robustly instrumented human-reinforcement learning model for creativity.
We're seeking an experienced Product Marketing Manager to join our growing team and drive our go-to-market strategy as we scale. This is a hands-on role for someone who thrives in the balance between strategy and execution, and who's excited to roll up their sleeves to bring products to market, enable our sales team, and deeply understand our competitive landscape.
What You'll Do
Be the architect of "what we're saying, to whom, and why it matters"— owning the GTM narrative, positioning, and launch execution, and serving as a key enabler and input across pricing, business case development, and broader go-to-market strategy
Be the voice of the market internally, partnering with Product to sense market opportunities and translating customer insights into GTM strategies that drive revenue
Pioneer and test new growth motions—researching, building the case, and implementing innovative GTM and product-led growth strategies
Become the expert on our competitive landscape and partner ecosystem, using deep market intelligence to identify opportunities and shape our strategic direction
Get close to customers—shadowing calls, mining Gong for insights, and developing an obsessive understanding of buyer pain points and decision-making processes
Elevate how we tell our story across every customer touchpoint, shifting from product features to outcome-driven narratives that resonate with buyers
Transform the effectiveness of our GTM team by creating and delivering enablement that teaches them not just what we do, but how to sell it
Build the content engine that powers our sales motion—whether creating it yourself or directing resources to produce high-impact collateral on an agile timeline
Drive product adoption and customer stickiness through strategic communications and enablement designed for our Customer Success team
Create compelling case studies that bring our customer success stories to life and give our sales team the proof points they need to close deals
What You'll Bring
5+ years of product marketing experience, with a track record of owning positioning, messaging, and launches end-to-end
Experience at a Series B or similar-stage company where you've balanced the scrappiness of an early-stage startup with the structure of a growing organization
Adtech industry experience strongly preferred
A doer mentality—you're hands-on and don't just set strategy, you execute it
Excitement for fast-paced growth environments and comfort setting ambitious timelines while remaining flexible when business needs shift
Confidence to thoughtfully push back on senior leadership when needed
Exceptional project management and storytelling abilities
Based in New York with the ability to go into the NYC office as needed
Compensation:
$140,000-160,000
Please be aware that Vidmob will only contact candidates through emails ending in @vidmob.com. We will never ask for personal information, such as your Social Security number, bank account number, or password, through email. If you receive an email claiming to be from Vidmob that does not come from a @vidmob.com email address, or if the email asks for personal information, please do not respond and report the email to us at IT@vidmob.com
Compensation Range: $140K - $160K